For my Europe trip, I am working with multiple hotels, city tourism boards and tour operators in exchange for discounted/free accommodation, city cards, discounted tours etc. But let me make one thing clear. I am still spending a lot of my own money but I am trying to keep the costs to a minimum by doing such collaborations. Also by doing this, I have the opportunity to stay in some nice luxury hotels for free/discounted media rates, which I could not have afforded otherwise. So how did I go about this? Read on to find out how to get your first sponsored stay for travel bloggers:
|The Dream Stay. Photo Credit: Nishanth Nottath|
Table Of Contents
How to get your first sponsored stay for travel bloggers
Prepare the mail you are going to send:
|Our Own Spa, Freycinet, Coles Bay, Tasmania|
Prepare your media kit:
I made this mistake and I wish I had known this before. Actually, I kind of knew that I needed a media kit but I decided to ignore it due to laziness. So I prepared this really interesting email and I tested it by sending it to a bunch of hotels and tourism boards. I waited for a few days and I did not receive even a single reply. That is when I decided to investigate on Google what I did wrong. I then realized my mistake.
What is a media kit, you may ask? Well, let us just say that it is very important for us, travel bloggers. If you don’t have one, create one now. It is very easy to create using Google docs and I had one ready in less than 2 hours. This is where you put general statistics and make sure that your media kit is all colourful and catches your client’s eye. Since mine is a comparatively newer blog, it means that my statistics are only a little better than average and I also have comparatively lesser number of followers. But instead of focusing on that, I decided to focus on the positives like all the accolades I have received in such a short span of time. Also never lie about your stats since anyone can verify them online these days.
So a combination of my media kit and my carefully drafted mail worked in my favour. Remember that you are a brand and you need to market it in a way that you are selling your brand.
|Busselton Resort, Australia|
Emailing your preferred clients
Every hotel website will have a ‘Contact Us’ section and this is where you can find Press/Marketing contact. If you do your research right, then tourism boards will also have a similar section. There are two ways of going about this. If you want to send a mail to everyone (mass mailing), then you can go ahead and do that. In my case, I preferred sending the mail only to a couple of hotels per destination. I went through their reviews on TripAdvisor and Booking.com and selected only the ones which fitted my niche. I have seen that bigger hotels have more budgets and hence the chance of acceptance is higher.
I loved this article by Julie on how she did it. I loved the tip about ‘All Opinions are My own ‘Location’ blog’. (However, I did not find much success with this.)
Waiting for an Answer:
In my case, this is what I observed. Usually, if you send emails to 10 hotels, then 5 will not reply, 3 will reject outright and you will get a positive reply only from 2. These stats may vary based on the popularity of your blog.
|Taj Rebak, Langkawi . Photo Credit: Anil Menon|
It is definitely hard and you need to do hours of research before you find that perfect hotel. But once you find someone willing to sponsor you, even if it is just a part of your stay, you will finally have some money to spare. That big smile on your face once someone accepts your offer is also worth all your hard work. You have nothing to lose and in my opinion, you should definitely give it a try.
Liked it, then pin it.
|How To Get Your First Sponsored Stay – Travel Bloggers|